When you enroll to this full marketing course you will have access to the six modules that will enable you to strategize your campaign with clear objectives, set up your resources to support you and clearly define your metrics of success.
Module 1: Define the campaign and objectives
- Defining your campaign objectives
- Make sure you and your teams are following the same direction
Module 2: Identify your resources
- Defining your campaign objectives
- Make sure you and your teams are following the same direction
Module 3: Aligning your campaign to your business
- Think differently to unpack your campaign - customers, demographics, targets
- Why developing that key messaging for your campaign is important
Module 4: Ideate solutions for the problem
- Effective techniques to lead your team or ideate yourself
- Come up with solutions that tie back to your objectives
Module 5: Prioritize your solution
- Effective ways to help you sort out the ideas that will work (time / resource / spend)
- Compile a list of ideas that can be deployed to optimize your campaign
Module 6: Creating the metric of success and top priority to action
- Make sure your metrics are on point
- Document your approach to enable others to help you activate and implement
